Emotions tracking through Wi-Fi

Posted by Valeria Magoni on Sep 26, 2016 12:07:36 PM

An international group of researchers at the MIT's CSAIL lab (Computer Science and Artificial Intelligence Lab) has recently built a system that tracks emotions using Wi-Fi. 

This system is called EQ-Radio (Emotion Recognition using Wireless Signals) and uses a wireless router to transmit a signal, which reflects off a person's body and bounces back. The device is able to identify not only the body, but also any significant variations in breathing and heartbeat (with an average error of only 3.2 milliseconds). Then, the machine learning algorythms analyze facial expressions, language and voice tone to identify basic emotions like joy, anger, happiness and sadness.

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Topics: Wi-Fi based marketing, Wi-Fi news, Industry news, public wi-fi, software, WLAN

Splash Page Configuration: Wi-Fi for retail

Posted by Lina Diaz on Sep 23, 2016 12:06:55 PM

One of the greatest things about public Wi-Fi is that by properly configuring your splash page you can collect user information, show ads and deliver email marketing campaigns to your target users.

Software like Tanaza make connecting to its Wi-Fi network super easy with its personalizable, multi-language, responsive built-in splash page. Through this Wi-Fi authentication page, Wi-Fi users in your retail business can login to your network via social media or other authentication flows, including vouchers or fidelity cards numbers.

To make the authentication process as smooth as possible there are only a few things to consider when configuring your splash page:

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Topics: Wi-Fi management, Public Hotspots, public wi-fi, software

7 blog posts about Wi-Fi you should read!

Posted by Agathe Guibé on Sep 23, 2016 11:38:03 AM

2016 has been a innovative year for the Wireless industry, and this is only the beginning as the market is expected to thrive and the investment in Wi-Fi equipment is likely to triple by 2017. 


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Topics: Wi-Fi news, WLAN

Network Configuration: Wi-Fi for retail

Posted by Lina Diaz on Sep 22, 2016 10:10:27 AM

To deploy a successful public wi-fi network in the retail industry, it is as simple as configuring your deployment to best fit your network’s designated area.

Below is a short list of WLAN and AP configurations tips that may help your retail deployment run smoothly from the get-go: 

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Topics: Wi-Fi management, Public Hotspots, WLAN


Posted by Agathe Guibé on Sep 21, 2016 12:26:40 PM

Here is Tanaza's list of the top influencers in the Wi-Fi industry, those you should follow if you want to find out about the last trends, innovations, forecasts in the industry. CEOs, founders, journalists, marketing specialists, freelancers... these are some of the Wi-Fi gurus influencing the Wi-Fi market.  

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Home Wi-Fi routers double as a public hotspot

Posted by Agathe Guibé on Sep 21, 2016 11:47:07 AM

A recent report announces that 1 out of every 3 home Wi-Fi routers will be used also as a public hotspot by 2017.

Turning home routers into public hotspots is the new trend in the telecommunication market. Operators start using their clients' personal home routers as the hardware infrastructure for their own public Wi-Fi hotspots. The home router becomes a “homespot”, which means that it is used by the operator as an access point to broadcast a public Wi-Fi SSID.

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Topics: Public Hotspots, public wi-fi, WLAN

Setting the price of White Label Wi-Fi solutions

Posted by Nino Gabisonia on Sep 20, 2016 6:01:17 PM

Prices vary largely depending on your geographical area, target users, and positioning.

However, there are a couple of pricing strategies that you can consider while setting the price for your Wi-Fi solutions:

1) Price-Quality Signaling strategy

2) Unique Product Pricing Strategy


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Topics: Wi-Fi management, software

Free public Wi-Fi on Champs-Elysées

Posted by Nino Gabisonia on Sep 19, 2016 5:06:18 PM

The Champs-Elysées Committee, in partnership with JCDecaux’s outdoor advertising, launched free public Wi-Fi all along the famous Parisian avenue, Champs-Elysées. 

The Champs-Elysées Committee, an association which takes care of preserving Champs-Elysées, together with JCDecaux, a french digital advertising company, enabled a free, high-speed Wi-Fi connection along the whole avenue. The project was accomplished with an assist from Ruckus Wireless who provided 58 access points, located in JCDecaux’s outdoor advertising columns, and Hub One, a Wi-Fi service provider that deployed and managed the access points.  Furthermore, the new Wi-Fi hotspot provides an interactive map and a user-friendly interface for the customers.

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The world's largest Wi-Fi project will be in Delhi, India

Posted by Agathe Guibé on Sep 16, 2016 12:16:38 PM

The AAP political party in India promises to bridge the digital divide in Delhi by making it a Wi-Fi City.A good chunk of Delhi’s youth can't wait to see this project become a reality.

Delhi is moving forward in its transition into a Smart metropolis by promising to provide a citywide Wi-Fi network. The idea is that everybody can access a restricted list of websites (like government websites and other public services) for free during a limited period of time (between 15 to 30 minutes), and access websites like YouTube or others streaming platforms for a small fee. Though nothing has been made official yet, the possibility of purchasing additional Wi-Fi time (more than 30 minutes) may also be available to users.
Wi-Fi authentication will be available through social login or via email verification in order to capture user data (from both locals and tourists) and create and deliver personalized content, such as newsletters.

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Topics: Wi-Fi news, Public Hotspots, public wi-fi

Spacious turns restaurants into co-working spaces with Wi-Fi network

Posted by Agathe Guibé on Sep 9, 2016 10:01:35 AM

Spacious is a NYC based startup co-founded by Preston Pesek and Chris Smothers that turns empty restaurants into co-working spaces with their own Wi-Fi network.

With more than 2.000 restaurants closed in the afternoon throughout Manhattan and Brooklyn, NYC has a large capacity of extra space to offer. Spacious is a young startup that creates a business from this situation by renting restaurant spaces during the afternoon to people looking for a space to work. As most of these restaurants are usually closed until 6 p.m, when the restaurant space is not being used, Spacious transforms these empty spaces into the perfect workspaces. Spacious offers two kinds of passes for the workspaces: the unlimited access and the one-day access pass. The startup provides unlimited coffee, background music, managers that take care of the workers, free Wi-Fi networks in all locations.  

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Topics: Public Hotspots, public wi-fi, WLAN

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